Tracelia is the Digital Product Passport platform for EU textile and apparel SMEs — built for the ESPR deadline, priced for businesses without a compliance team.
DPP is not optional. Every EU textile and apparel manufacturer must comply or lose market access. There is no exemption for small manufacturers.
The data model spans materials, supply chain actors, certifications, and lifecycle events. Getting it wrong — or late — has real consequences for market access.
Enterprise tools start at €15,000 per year. SMEs with no compliance team and no budget have had no real option. Until now.
Before any EU textile product reaches market, a Digital Product Passport must exist. Tracelia begins where the product begins.
Material composition, country of origin, care instructions, recyclability rating. Tracelia structures all of it to the ESPR data model automatically.
A QR code is assigned to the product. Every item traceable. Every audit request answerable in seconds.
Consumer scans. Regulator checks. The full passport — standardised, permanent, compliant — is always accessible.
Explore all features →ESPR has been in force since July 2024 (Regulation EU 2024/1781). Product-specific delegated acts for textiles and apparel are expected in 2027/2028, with a short transition period — typically 18 months. Anyone selling garments or footwear in the EU should be preparing now, not when the delegated act drops.
Under ESPR Article 10, a DPP must include material composition, supply chain information, repair and recycling instructions, and sustainability credentials. Tracelia structures all required fields automatically to the current data model.
Non-compliant products can be banned from EU market access. Depending on the member state, penalties may include fines and mandatory product recalls. The regulation applies to all products sold in the EU regardless of where they are manufactured.
A complete Digital Product Passport can be created in approximately 15 minutes for a new product. Subsequent passports for the same product line take significantly less time using saved templates.
No. Tracelia sends data requests to suppliers via a simple web form — they need no account and no software. You review and approve their inputs before they become part of the passport.
Our compliance team monitors ESPR delegated acts and regulatory updates continuously. When requirements change, Tracelia's data model updates automatically. Your passports remain compliant without any action on your part.
A Digital Product Passport (DPP) is structured, regulated data linked from a unique product identifier — typically a GS1 Digital Link QR code. The QR code is the carrier; the DPP is the data. A regular product QR code might link to a marketing page; a DPP links to ESPR-mandated fields (material composition, supply chain, recyclability) hosted on a compliant DPP Service Provider (DPPSP) like Tracelia.
Enterprise DPP platforms typically start at €15,000 per year. Tracelia is built for SMEs at a fraction of that — public pricing is published at launch. The cost per passport drops sharply once templates are reused across a product line.
Under ESPR, the legal economic operator placing the product on the EU market is responsible for the DPP. In practice that's usually the brand. Suppliers contribute data (composition, certificates, origin); the brand reviews, approves, and signs off. Tracelia's supplier flow is designed around this: no supplier account, brand-side approval gate.